Now TV is an online streaming service launched by Sky Group. It streams blockbuster movies and series, live streaming of all Sky Sports Channels, TV shows, etc. This streaming service is accessible in the United Kingdom, Ireland, Germany, and Italy. As Google TV is available only in the United States, you can sideload the Now TV app and stream it using a VPN. Now TV is a geo-restricted application and you need to install a VPN to use it on your Google TV

Now TV on Google TV

Pricing of Now TV

Now TV has a pass for streaming different kinds of content like cinema, sports, reality shows. All the passes have 7 days free trial.

TV PassesCost
Entertainment Pass£9.99 per month
Sky Cinema Pass£11.99 per month
Sky Sports Month Pass & Now TV Boost HD£33.99 per month
Kids Pass£3.99 per month
Hayu Pass£4.99 per month
Sky Sports Day Pass£9.99

Now TV Boost is an added package for streaming the contents and Sky Sports channels in HD. It costs £3 per month and allows simultaneous streaming on 3 devices. There is no contract in the passes and you can cancel it anytime.

Steps to Watch Now TV on Google TV

There are two ways to watch Now TV on Google TV:

  1. Sideloading the app
  2. Casting from a Smartphone

Sideloading the app

You can sideload Now TV on Google TV using the Downloader app.

(1). Go to the Google TV home screen and click the profile icon.

(2). Select Settings in the menu and tap System options.

Click System

(3). Click About and scroll down to select the Android TV OS build option. Tap the option continuously to get the ” You are now a developer!” prompt.

Select Android TV OS build

(4). Press the home button in the remote to go back to the home screen and search for the Downloader app.

(5). Select Install to download the app if not downloaded previously.

Install Downloader

(6). Move to the home screen and select the Profile icon. Click Settings in the menu.

(7). Select Apps and click Security & Restrictions.

(8). Tap Unknown sources and flip the switch near to Downloader for installing Unknown apps.

Flip Downloader to install unknown apps

(9). Open the Downloader app on your TV and click Allow in the prompt.

(10). Enter the Now TV URL in the browser and Click Go. Select Download to download the Apk file.

(Now TV APK varies for each update. You can search the new APK link and enter it in the browser and download it)

(11). After downloading the file, click Install to initiate the installation and select Open to launch Now TV on Google TV.

(12). Sign in to your account and watch the contents on Google TV.

As mentioned earlier, Now TV is a geo-restricted application and you can stream content only when connected to a VPN. There are plenty of VPNs available for Google TV. You can download premium services like ExpressVPN or NordVPN on your device and connect it to a UK VPN to stream Now TV.

How to Cast Now TV to Chromecast with Google TV?

Now TV is one of the Chromecast-enabled apps and it is much easier to cast it on your device.

(1). Connect your Smartphone and Chromecast with Google TV to the same Wi-Fi network.

(2). Download and Install Now TV app on your Smartphone. (Connect to a UK VPN if you are residing outside the UK.)

(3). Open the app and sign in with your account credentials.

(4). Choose the content to stream and click the Cast icon at the top.

(5). Connect to your device and stream the contents.

Now you can watch Now TV on the device using the above two methods. Now TV is one of the best streaming platforms in the United Kingdom.


1. Does Google TV have Now TV?

As of now, It does not have the Now TV app in the Store but you can install Now TV through sideloading for free.

2. Is Now TV streams Sky Sports channels?

Now TV streams all the Sky Sports Channels and it has day pass, and monthly pass to stream according to the requirement.

3. How do I cast Now TV on Chromecast?

Now TV has an inbuilt cast icon to cast on your device. You have to choose the content for streaming and select the cast button.